I believe I have completed successfully a sophisticated piece of research analysis and interpretation. I knew what I thought the problem was, children and adults with dyslexia don’t have the ideal solution open to them to communicate positively about dyslexia. This is understandable if you think of text based methods of communication, books magazines etc. Now in this digital world the Internet should be the solution or so I thought but it is not. All the sites I looked at were text based again. I spoke to the students and they said that the Internet was good but still had too much reading so it put them of. From all the information I was able to form an idea of how I might solve this problem using all the techniques I had learnt in all the units in this course, a truly transmedia artifact/ organism.
In creating this concept I needed to fully understand my target audience, I had an advantage because I am dyslexic but I could not just rely on my thoughts I needed to check these out by speaking to as many dyslexic people as possible. Through this collaboration I was able to come up with a product which effectively communicates a particular message (multiple messages from potentially thousands of people) to a very targeted audience using novel techniques that the digital age is only now making possible.
In my product/solution there a lot of narrative that involved more people than just myself. I put myself in the children’s hands and gave them a few simple boundaries in which to work and a narrative to work to; “positive things about dyslexia”. I decide to allow the students to take pictures and the sound track themselves and I would critically assess the photos and the sound track and build a picture video from their images and an accompanying sound track from their recordings. I particularly liked the idea of giving the children disposable cameras as they didn’t know if they had taken good photos until they were developed and their and my excitement built as we waited to get them processed, this heightened our expectations and by letting the pupils take the photos on film the risks were amplified but the result is so much better, it is fresh, real and personal at the same time. On top of this I designed and built a website that used audio and video as the primary communication medium.
I experimented with a range of narrative forms and finally decided to use audio, photographs and photo film to deliver the narrative, the best solution for my target audience. I however also built on this by having text-based poems and text based dialogue as a secondary support element.
Completing this piece of work was very hard and complex but all of this has been worth it. I feel I have grown through these units and now I have created a product that truly works for the target audience, using innovative techniques. The end product is well-rounded works on many levels and could easily be a product for a client. I feel at last I have mastered enough skills to function and create a product that I could be paid for. I think the decision I took to allow elements to be completed by pupils was brave and concerning at the same time, the results were better than I expected and the end product is more engaging because it is real, it is about them, it is fresh. I have created a collaborative solution that should grow through user interaction. I think that this product has great commercial opportunities if developed further.
Adler, R., Criado, V., Huneycutt, B. (2007) Border Film Project: Harry N. Abrams, Inc.
Ewald, W. Blog [online] <http://literacythroughphotography.wordpress.com/wendy-ewald/> [5 December 2011]
Ewald, W. (2001) I Wanna Take Me a Picture:Boston: Lyndhurst.
The home page for British Dyslexia Association, usefull information [online] available from <http://www.bdadyslexia.org.uk/> [5 December 2011]
The home page for Dudes With Dyslexia, usefull information [online] available from <http://www.dudeswithdyslexia.co.uk/> [5 December 2011]
Jarvis, J. (2009) What Would Google Do. New York: Harper Collins
McLuhan, M., Fiore, Q. (1996)The Medium Is The Message: London: Pengiun Books