For my location images I wanted to create a winter scene with a dreamlike quality, but still wanted to keep some of the 80s themes. So I used the following to include aspects of 80s fashion: crimped hair, leg-warmers, headband, dark eye makeup. However I used modern clothes (scarf and long cardigan, leggings) which are fashionable today.
I was lucky because when it came to doing my shoot it started to snow the night before, which gave my images an even better feel – the cold, wrapped up look. And I feel that the models crimped hair and the details of the snowflakes on her hair help to achieve a dreamlike feel to the images.
I wanted to soften the images, the background is blurred and I softened the colours to give it more of a dream like feel.
Here i am trying the rule of 3rd in my images, and adding more light and filters.
I still don’t like the look of the images, but from trying this feedback on my location images, i think that they have made my image even better.
Here are my images that I did in the studio. I used modern clothes that incorporate aspects of 80s fashion such as:
I had to do the hair and makeup myself in the end because the student that agreed to help me pulled out at the last minute. This worried me because I did not want this to let my images down. However I feel that I did a good job.
In the morning I had to run out and buy blue eye shadow for the model’s 80s makeup, but luckily I already had the right foundation as well as black and white eye shadow to complete the look myself.
I was lucky as well because my mum put the rollers in my sister’s hair in the morning before she went to work, so I could complete the curled, backcombed styles. Also I already had crimpers and knew how to use them.
I did not want to copy the 80s look but wanted to take aspects of 80s fashion and incorporate them into my modern fashion images. I feel that my images below have achieved this.
I chose to use a neutral background in my fashion shoot because most of the fashion images I had researched were also created with neutral backgrounds. I saw that this had a good effect at bringing out the colour of the garments and decided to use the same in my shoot.
The other reason I did the shoot in a studio was because for my previous fashion shoot I did this in location (the Hotel), as well as previous projects, so this time I used the studio to see if it gave the images a different feel, and to see if I liked working in this way.
I decided to use a white background as this would bring out the colours, because I wanted the clothes to stand out. I did not want a busy, patterned background because I did not want the viewer to be distracted from the garments and the model.
I did not want to create 80s photographs, I wanted to take aspects of 1980s fashion, so I did the hair and make up in the 80s style, but in a toned down version. I used fabric, textures and colours that would have been used in the 80s, and incorporate 80s fashion, but still work well with the fashions of today.
I enjoyed working in the studio and I am happy with the images that I achieved. I like the look because I feel that the images look professional and I enjoyed having any photography equipment to hand, whereas when you are working on location you are restricted to the equipment you have with you. I would not say that I prefer one to the other but I enjoy working with both location and studio. However to create a more professional 80s fashion feel I think that the studio works better.
- Power dressing, experimentation, fun the new, the individual, the strength of the women.
- men could experiment with masculinity. Hip-Hop and Black culture influenced 80s fashion.
- the trainer, the hoody. in mainstream fashion it was about power dressing but in streets fashion there was a quest for individuality.
There was alot of anti-establishment feeling. Poeple expressed themselves through clothes, dance, and film. Poeple responded to this depressed England by dressing up.
Punk had worn itself out. There were new things happening with elecronics. big hair, blonder hair, tanned skin- all very fashionable (the george michael look)
Before the 80s bands who dressed up a lot were not written about in magazines like they were in the 80s. the magazine ‘I.D’ really focussed on this.
People expressed political vies with thier clothes. (anti-missile T-shirts). People wore logo as a way of expressing what they were like.
80s designers were very good at promoting themselves through the retail experince. Did ranges of perfumes and accessories. Calvin Klein used sex to sell their products (underwear adverts of muscley men etc)
Hip-hop gave us the stylish tracksuit and trainer, also mens jewellery. By the end of the decade most people owned an addidas tracksuit.
It was the first decade where women were able to show thier power. First time women had more toyboys. Men could embody their feminity- could wear make up. Women had found the right to cross-dress.
Today the hard-edged outlines of 80s outfits are in fashion.
80s fashion items:
- the pussycat bow
- poppers sometimes replaced buttons
- ra-ra and puffball skirt
- shell-suit (bright colours)
Discussing 1980s fashion (Style on trial 2009).
The other day I got in contact with Solihull College to see if there were any Beauticians and Hairstylists who were interested in getting involved in my project. I sat down with a level 2 hair-dressing group and showed them my blog with the ideas of 80s fashion to see if any of them could help me to create the hair and make-up.
I decided to use my sister as a model as I have been having problems with models letting me down at the last minute or wanting to be paid. As well as one of the reasons for me using my sister, I wanted to get some natural shots and I felt that the relationship between me and my sister will show in the images, as she will feel more at ease with me than she would be with a photographer she did not know.
I took my model to Solihull College to do a test run on hair and makeup to see if we could create a 80’s style.
From doing my test shots on the hair and make-up I have decided my aim is to create images that interpret the 80’s style, but do not copy it completely. I will take on a light hearted approach in my photographic style by making the model look happy and relaxed and as though she was laughing, because I think this will reflect on my light hearted approach to mimicking the 80’s fashion. The reason for this is because I do not want to create the same 80’s images that were created in the 80’s. I want my fashion images to incorporate the taste of today’s market so that it achieves an up to date appeal.
From looking at photographers taking fashion photographs, some of them use location and some use studios. I’ve decided I am going to do both. From doing this I will have a wide range of images that I can then choose from and I can choose what best goes with the outfit.
I’ve decided that I will photograph against a white wall for my studio shoot to see how effective this is. Also I will shoot in a park area that I know to try and get some natural shots which also tell a story (e.g. the model exploring the scenery and taking in nature).